Inbound Marketing Solution is Dead

Inbound Marketing As A Standalone Strategy Is Dead

My marketing agency was recently asked to submit a proposal for an inbound marketing program for a B2B enterprise that offers consulting, software and analytics to its customers. We did what we always do: We started with background research to understand the industry they’re operating in, got a sense of the competitive landscape, figured out what their current marketing mix looked like, then asked one essential question: What problem are we solving for?