Digital Marketing Trends | tnzee | Cyprus - Paralimni

13 Marketing Trends For 2017 That B2B Marketers Need to Understand

In 2017, B2B marketers will continue to deal with tangible growth and marketing ROI pressures. Below are 13 primary B2B marketing trends that deserve your time and attention and will help you address the challenges, opportunities, and complexities you’ll undoubtedly be presented with this year.

#1: Customer Experience Balance

Probably the most impactful B2B marketing trend in 2017 will be a tighter focus on improving the customer experience while driving growth. Strive to use a balanced approach to building customer loyalty. Instead of focusing solely on “customer-centric” methods based on your customers’ lifetime value, offset it with “customer-focused” techniques that enable you to provide relevant experiences across all touch points and concentrate on what your customers value most. Symmetry between those two approaches will result in higher revenue combined with stronger customer loyalty.

tnzee|Ideas Become Reality

Make your Brand a Success: 7 Essential Strategies

As the internet and social media are increasingly equalizing market reach, businesses that flourish are often those that develop creative and effective branding strategies. Although providing a quality product or service remains essential, establishing a unique brand identity and recognizable value is also a decisive element of business success.

A brand is more than just a name and a logo, it is the idea of your company in the public consciousness. It is the emotional bond between business and consumer that envelops not only the messages and values that your marketers put forth but also the sum of experiences that the consumer has with your company.

Using skilled and strategic branding effort companies are able to shape that bond into a powerful marketing tool with the following essential qualities.